— Asked of the desk
The questions buyers
ask first.
Honest answers about what we do, where we win, and where we don't. Each one signed by who answered it — Anaita for the buying-floor questions, Yash for the business and data ones.
Questions, as they arrive.
— Inbox to date
47
Buyer questions answered since launch. A small number, growing honestly. Counted as of May 2026.
— Chapter 03
Will this work for my brand?.
Pricing, integrations, and how the platform scales with your catalogue.
How does pricing scale by catalogue size?
— Asked of Yash · founder
Starter caps at 50 active SKUs and 1 store. Growth removes the SKU cap and lifts the store cap to 3. Scale lifts to 10 stores. We don't price per seat or per API call — the forecast engine, calendar, taxonomy, and narratives are all included on every tier. Tier differences are about catalogue size, refresh cadence, and whether you can customise competitor and designer rosters.
Can my team share data to get a discount?
— Asked of Yash · founder
Yes. The data-sharing programme lets you toggle four categories — aggregated sell-through, category velocities, size curves, returns. Enable one or two and you drop to the standard tier with a small discount plus access to peer aggregates. Enable three or four and you drop to premium with a bigger discount plus the full anonymised peer dataset. All shared data is aggregated and anonymised before any other merchant sees it.
The questions we cannot yet answer are more interesting than the ones we can. They are the next issue.
— Asked, not yet answered
The open queue.
Questions in the inbox we haven't yet committed to in print. Listing them is the editorial move — it admits where we are still working. Push the one that matters to you and we will pull it forward.
- 01
How do you handle saree blouse SKU permutations — colour × sleeve × neckline?
In the queue · taxonomy team is sketching the variant model.
- 02
Can the engine see Instagram Reels signal yet?
Not yet · prototype shelved until the audio side is solved.
- 03
What about Tier-2 and Tier-3 city buyers — does the signal hold outside the metros?
In the queue · waiting on three pilot brands selling outside the top eight cities.
- 04
When will there be a Hindi or Tamil version of the brief?
On the roadmap · the brief generator is being audited for translation first.
- 05
Can you forecast on a category I make up — say "festive co-ord set under ₹2,500"?
Partially · custom price-band slicing works; custom category creation does not.
Have one of your own?
Submit your question— Still curious
Want a question answered live?
The next issue of the inbox is, in part, made of the replies we get. Write to us — or read this week's brief while you wait.